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How to Write Product Descriptions (with Examples)

Illustration of a man with a dark complexion, writing product descriptions. Using sheet music as a metaphor we see an arrow pointing to a shopping cart in the right center of the drawing.

Who really reads the copy on your product pages, anyway? There are so many other things to do on a website in terms of conversion rate optimization that a product description can’t really make an impact on sales, right?

Why is it wrong? Because great product descriptions need to augment your product pages by selling your products to real people, not just acting as back-of-the-box dispensers of information for search engines (though SEO can’t be an afterthought, of course).

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How to write job descriptions that sell

Your candidates are younger, they’re filled with energy and explosive passion, and they view the world very differently from older generations. They’re here not just to work but to hustle , and it goes without saying that your job descriptions ought to reflect that – accurately, concisely, and uniquely.

The greatest job descriptions get straight to the point and have a strong voice . They tell your millennial candidates about what’s exactly in store for them, right down to the salary range. Don’t waste words , but don’t waste time either – young jobseekers want to know about their role, what your expectations are, who they’re going to interact with daily, and how much they can expect from compensation.

Related: The Singaporean employer’s guide to copywriting for effective job descriptions

Resource:

https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell
https://employers.glints.com/en-sg/blog/how-write-job-descriptions-attract-millennial-candidates/

packages at the front of the door

How to Send a Letter: The Ultimate Guide

You may have noticed that handwritten mail seems to be making a slight comeback after years of being overshadowed by the speed and ease of email. However, despite this slow return to the communication forefront, sixty percent of adults have sent fewer than five handwritten letters in the past decade. So, if you’re part of that statistic, you may be wondering how to send a letter, or need a reminder of the details, or may just want to learn a little bit more about the process. If so, this step-by-step guide is just the tool for you.

Unlike the early days of the postal service, when envelopes and stamps did not yet exist, these days you need to choose what envelope to put your letter in. Gone are the days when you could simply fold the paper and seal it shut; now you need an extra piece of paper to hold and protect your mail.

So, first thing’s first: you need to get the letter ready to send. While this may seem like the most straightforward thing you can do, there are (maybe surprisingly) multiple factors you need to consider. For instance:

- Durability: The envelope needs to be strong enough to hold whatever contents are inside. A thin envelope could be destroyed in transit if what it contains is fairly heavy in comparison to the envelope itself. Ever put a bunch of printed photographs into an envelope which wasn’t quite big enough for the stack of pictures? You don’t want these photos scattered all over the sidewalk just because you didn’t choose the right envelope for the job.

- Size: The envelope’s size should match that of its contents. If a letter can be folded into thirds and mailed in a business-size envelope, perfect! If it can’t be folded, you’ll need a bigger envelope, and contrarily, if the paper or note is smaller, choose a little envelope.

- Purpose: Why are you mailing this letter? If it is for business reasons, such as mailing a resume and/or cover letter, you won’t want to send it in a colourful envelope with decorations; you will want a professional-looking envelope. Alternatively, if you’re sending a personal birthday card to a friend, you wouldn’t want it in a white commercial envelope. Pick the envelope style which suits your intended recipient.

- Destination: Where is the letter going? If it isn’t traveling far, there is less need to worry about how tough it is; whereas if it is headed overseas, you’ll want a sturdier envelope to ensure it won’t be damaged en route.

- Cost: Keep in mind that postage cost depends on the size, shape, and weight of your item. You can save money by sending mail which fits through letter slots; envelopes larger than letter-size will be charged package rates.

- Shape: In order for your envelope to fit through the automated mail-processing machines, they must be flat. If they don’t fit, they are considered non-machinable and will cost extra to send. This includes any envelopes with clasps, strings, or buttons, as well as lumpy, unusually shaped square or vertical envelopes.

The Premier Paper Group has this handy Essential Guide to Envelopes to give you even more advice on the matter. For more information on envelope requirements, including size and weight, check your country’s postal service website.

Side Note: Postcards

If you are mailing a postcard, they can be written on directly and posted without an envelope. That is, unless you have glued an attachment onto it, or added any projecting parts, which will then require the postcard to be enclosed in an envelope and mailed as a letter.

While on the topic of postcards, it may be worthwhile to mention that I have personally been told by a postal worker that I am better off mailing postcards as a letter, as postcards quite frequently get lost in the mail; in fact, lost items remain the most common cause of complaint Royal Mail receives. Letters are more likely to be successfully delivered than postcards, according to the lovely postal worker I spoke with.

While this may be due to factors such as (a) people writing their message first, not taking into account how small postcards are, thus running their message into the area where the recipient address is supposed to go, and not having enough space to neatly write the address down… or (b) the postcard getting a bit wet and blurring the ink to an undistinguishable state… or (c) postcards being non-machine-readable, thus requiring manual processing… putting a postcard into an envelope sort of negates the point of sending one, no?

Enclose the Letter and Seal the Envelope

Start by writing the name and address of the recipient on the front of the envelope, right in the middle. Be sure to include their full name or company name, apartment or house number and street name, city, state/province, and zip/post code, with each deserving their own line – there should typically be just three lines. For example:

However, every country seems to have their own little unique address traits. For instance, US zip codes may be 5 or 9 digits. If it’s 9 digits, you need to add a hyphen to separate the 5th and 6th digits. Conversely, don’t ever use a hyphen for a Canadian postal code, it’ll cause delays. Again, best to confirm with your country’s postal service guidelines.

Address Writing Tips

If you aren’t sure of the post code, many countries have free online tools to help you, such as Royal Mail’s in the UK (you may find our How to mail a letter: UK guide helpful), or Canada Post’s page, or the USPS tool, or Australia Post’s, or… you get the point.

You are welcome to use the two-letter post code for the province if you prefer. Or, if you’d rather take up more space and use more ink, write it all out. For example, in Canada, you may use NS instead of Nova Scotia. If this seems lazy to you, you clearly don’t live in a province like Prince Edward Island (PEI) or Saskatchewan (SK).

Adversely, for US addresses, you should always use the 2-character state symbol rather than the full state name. I suppose the “State of Rhode Island and Providence Plantations” is a bit wordy in comparison to “RI”.

In order to ensure it reaches its destination, use clear, printed writing in dark ink. You don’t want the postal employee as confused as a patient trying to read a doctor’s handwriting. You may even want to use a label with the address printed on it, just to be clear.

Why does this matter so much? Well, do you want to cause a delay in delivery (Royal Mail received nearly 70,000 complaints for delays in 2018/19), or do you want to help make the postal worker’s life easier and reduce the risk of your letter getting lost (Royal Mail received over 237,000 loss complaints in 2018/19)?

How to Send a Follow-Up Email After an Interview

You want to keep the follow-up email relatively brief. This isn’t the time to ramble on about all the reasons you should get the job, or answer a bunch of questions you wish they had asked during the interview. It’s also not the time to simply state “thank you!” and sign off. Your follow-up email should be a few brief paragraphs, 3-4 sentences each, and stay focused on the topic at hand.

This is a small but mighty detail. Make sure you spell their name correctly in your email and get their title right. A small mistake like this could make you seem careless and hasty, neither of which are descriptors you want. Spend an extra 10 seconds after you draft the email ensuring these details are correct.

We’ve included a template below, but make sure you personalize it to your interviewer, the job you want, you and your specific conversation. It shouldn’t read like a generic message you’re sending to 10 different interviewers for a variety of other positions (even if you are).

Julia Pollack, Chief Economist at ZipRecruiter notes that you should “Always emal interviewers and thank them for their time” and that a “winning move is to show your interviewers you were engaged in the conversation by noting something they said and mentioning why it has increased you enthusiasm for the role and for the mission of the company.”

If you’re in the interview process and still aren’t sold on the job prospects ahead of you, there are plenty of resources for finding your next great opportunity on ZipRecruiter‘s website. Follow the link below for more details.

Resource:

https://www.postseal.com/blog/how-to-send-letter/
https://www.usglobalmail.com/how-long-does-it-take-to-mail-a-letter-to-another-state/
https://spy.com/articles/lifestyle/personal-finance/follow-up-email-after-interview-1202864816/

Most Common Interview Questions (With Answers)

Interview Questions About Writing Skills With Sample Answers

Writing is a significant skill for conveying information in a clear manner in various industries. There can be different types of writing skills depending on the job role such as content writing, technical writing, publishing or medical writing. Interviewers may ask several questions related to writing skills to evaluate your ability to express your thoughts through writing. In this article, we discuss some general and in-depth interview questions about writing skills and provide sample answers to some popular questions.

Preparing some common interview questions about writing skills can allow you to improve your skills and perform better during the interview. There can be many questions that an interviewer may ask during an interview to evaluate your writing ability. Many interviewers start the interviewing process by asking some basic and general questions to learn more about candidates, their interests, background and work experience.

Different writing job roles may require different levels of experience and background in writing. Interviewers can also ask some in-depth questions to gain a better understanding of your writing skills. During the interview, be passionate and energetic while answering the question. Here are some examples of interview questions related to writing skills along with their sample answers:

1. According to you, what are the main components of good content?

There can be various things that combine to make great content. Interviewers may ask this question to know your perspective about the different components of content. Take this question as an opportunity to share the creative thinking you put together while writing excellent content. You can also mention credibility, engagement and uniqueness in your answer.

Example: " As a writer, I believe deciding the tone of your writing can help in creating engaging and relevant content. While writing content, I always focus on the meaning and the purpose of the information I want to share. Each paragraph should reflect the true meaning of the piece. Zero plagiarism free and error-free content are the two factors that I put my focus on while writing something. Over the years, I have developed my own main components required for writing good content. These are relations between each paragraph, correct grammar and spellings, coherence and idea."

2. How do you capture the narrative in your content?

Every writer may have their own way of expressing thoughts and putting them into their work. A writer working for a company may require narrating the content according to the demands of their clients. Try answering in a way that reflects your flexibility to work according to the demand. Answering in a very polite way can be very helpful. Demonstrate yourself as a candidate who can work on different types of projects and is able to adapt.

Example: " When I start working on content, I always take my time to analyse if the references provided by the client make sense to the content. I try to gather as much information as possible about the data and the materials by talking to clients and searching on the web. For example, before coming to this interview I looked at your blogs and websites to learn more about the company I wish to work for.

I have found that the tone and voice of the content you provide are very genuine and authentic. It provides a warm feel and sticks to the core of the subject very deeply. I will try my best to bring these things into my content."

3. Explain how you schedule your writing projects?

Candidates applying for a job role that involves written content production can benefit from learning how to balance or organise various writing projects. Many interviewers ask this question to understand how you prioritise tasks and evaluate whether you complete them in time. Answer this question to highlight your time management and organisational skills. This question can also allow you to reflect on your abilities to work under pressure. You can also mention a few examples of handling multiple projects from your previous work experience.

Example: " I make good use of technology in tracking the project deadlines and updates as it helps me in managing multiple projects with ease at the same time. I use software that sends me an update every morning about the projects I have to finish before this week. It gives me an opportunity to re-organise my projects based on their priorities. For tracking progress fastly, I use separate folders for large projects and small projects. In my opinion, these are the things that allow me to finish every writing project on time."

4. How do you know if your content is performing well?

Many hiring managers ask this question to determine whether candidates understand their own work and know if their content aligns with the goals of the organisation. You can provide some examples explaining how you track the progress of your content. Include the steps you take to track content performance such as clicks, views and visitors.

Strategic interview questions

  1. Describe a time when you proactively identified and addressed an issue at your company.
  2. Describe a time when you failed to achieve your goals and had to follow a different approach. What happened?
  3. Describe a time when you had to measure the success of a workplace change or campaign. What were your steps and ultimate findings?
  4. Imagine that you receive $50,000 and have one month to implement a major organizational change. What project do you choose and what approach do you employ?
  5. You ask for $5,000 to solve a problem, but upper management only allocates 800,000 for your solution. What is your plan of attack?
  6. Describe a time you failed and had to alter course and adopt a new approach. How did you know change was necessary? What actions did you take? What was the result?
  7. Walk me through your time management system.
  8. What do you think are the most important elements to consider when making a decision in our industry?
  9. Imagine you need to implement a new system that you do not have much experience with. What steps do you take to gather information and ensure successful execution?
  10. Share a time when you made a decision that involved great risk. What was the situation, the final verdict, and the result?
  1. What is the most difficult lesson you have had to learn thus far?
  2. What piece of critical feedback do you receive most often?
  3. If you could redo your career, what would you change?
  4. What have been your most positive and negative management experiences?
  5. Walk me through your approach to workplace conflict.
  6. Talk about a time when you had to work with someone whose personality was very different from yours.
  7. What is the farthest out of your comfort zone you have been while on the job?
  8. Give me an example of a time when you had to think or react quickly in response to a delicate situation.
  9. How do you deal with failure?
  10. Walk me through a time when you had to adapt to major change within your organization.

Final Thoughts

Interviews can be daunting processes, but asking great interview questions to candidates improves the experience for interviewers and interviewees alike. A company’s choice mix of strategic and the most common interview questions can reveal organizational priorities and company culture, helping candidates make informed decisions about offers.

What are the best interview questions to ask candidates?

The best interview questions to ask candidates depend on the role and the type of candidate you hope to attract. At minimum, you should ask the most common interview questions such as:

Additional questions should evaluate whether the candidate is a good skill and culture fit for the position. Feel free to tailor your top interview questions to suit your organization and industry.

What interview questions are illegal?

If a candidate brings these topics up, then it is advisable to steer the conversation onto other subjects. A candidate may inquire about reasonable accommodations and the inclusivity of your work culture, at which point it may be pertinent to outline your organization’s benefits, diversity efforts, and willingness to support underrepresented employees. However, as a rule, you should never pose interview questions related to these topics, and should defer these discussions if the candidate initiates them.

The legality of asking about criminal background during interviews is more complex. In most places, it is not illegal to ask candidates about criminal records, but employers may not deny applicants based solely on conviction history without conducting an individualized assessment. The Equal Employment Opportunity Commission warns against placing conviction questions on job application forms. Most employers wait to ask about criminal conviction until the late stages of the interview process.

What is the STAR method in interviewing?

This interview structure ensures that the interviewer receives comprehensive answers that provide a more complete picture of applicant’s work styles. Though situations should ideally be from past jobs, entry-level applicants or candidates pursuing career changes may draw on from experiences from school, internships, volunteer work, or other industries.

What are some good questions for a candidate to ask an interviewer?

Remember that an interview is a two-way street where the candidate evaluates whether to join the company. Preparing thoughtful, thorough, and confident responses to common applicant questions makes a positive impression. Of course, a candidate may pose a unique or interesting question that catches you off guard, in which case you can buy time to think by commenting, “that is a great question!”

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Common Job Interview Questions

1. “Could you please tell us a little bit about yourself?”

This is not exactly a ‘job interview question’, but a typical interview opener especially when the job interview is being conducted by an inexperienced or unskilled interviewer. Logically, a good interviewee would think of asking the interviewer to confirm exactly what information they want answered, but there is a better way to answer this question professionally and succinctly.

The key point is to not repeat everything you’ve stated in your resume. Recruiters will have read your resume prior to asking you this interview question, therefore you don’t need to recite it. However, you should make reference to impressive achievements or relevant work experience when touching down on your professional background.

I suggest you learn to answer this question with a three part, pre-planned marketing statement that can more or less be reused from interview to interview. Start with a brief summary of your career history – “I am a Marketing Manager with 10 years of experience working for global software companies in the UK and abroad.”

Then, talk them through briefly how your career developed but don’t just repeat what they can see on your resume. Talk to the interviewer more in terms of what you’ve learnt or achieved. Mention a recent accomplishment that you are proud of that will also capture the potential employer’s attention (i.e. cost savings, revenue increase). You really want to focus on what makes you exceptional and how your skills and experience match the requirements of the job.

A brief summary of specifically what you want to do next in your career or why you’re interested in this specific role. Finally, end your answer with a one-sentence statement that indicates what you’re looking to do next in your career, ensuring of course that it matches exactly what the employer is looking for.

2. “How did you find out about the job?”

This is a simple question that can be answered in a short sentence, although you can also use it to get your foot in your door by stating that you keep up to date with company activity or that you’ve had your eye on a position in the IT Department for a long time etc.

If you’ve been genuinely following the company for a while, you might want to mention here what specific activities of the company really appeal to you or if you’ve spoken to some employees of the company and heard great things about working for them, you can comment on that here, too.

3. “Why should we give you this job?”

This isn’t the most common interview question, but it is still probable that you’re asked this question in a job interview. They might also ask you: “What are your main skills and strengths” or “Why do you think you’re the best candidate for the role?”

When a company hires a good person, they are making it harder for their competitors to compete with them. Basically, you want to try to answer this question by letting the interviewer know what you can do that other candidates can’t. Companies hire people to solve problems so let the interviewer know what problems you’ve solved and how your employers benefited as a result.

Back your answers up with examples. Anyone can say that they have good organizational skills for example, but if you say something specific e.g. “I have excellent organizational skills and in the past 12 months I have personally organized and supervised 6 corporate events with up to 300 participants on each one”, you are definitely going to make a better impression than someone giving a generic answer.

4. “How much do you know about the company?”

This interview question is one of the most common interview questions asked and is essentially a test to check that you’ve done your research and know your stuff. If you can prove that you’ve dug a little deeper than the company website and refer to a company achievement, press release or recent update, you’ll be sure to win extra brownie points.

Researching the company is a must, and almost all job candidates do it to some degree today. But the interview is not a test to see whether you read the company website. Instead, you want to identify opportunities and demonstrate how you can add value to the company, if they hire you. Take the information you gain through your research and prepare insightful questions and observations that can serve as discussion points during the interview. Here are some ways to do that:

  • Check the company website for information – but not just in the usual places. Look at every page on the website and try to deduce where the company is headed and how you can contribute to their mission. Review the company’s products and services and get a handle on how they present themselves to the marketplace.
  • Google the company’s name for articles written by third parties. How is the third-party information different or similar to the company’s take on the same subjects? Also, research stories about the company on major news outlets and industry publications.
  • Look up the firm on glassdoor.com for what is said about the firm by its employees. If you find negative points, are these things you can live with—or better yet, would you thrive within that type of environment? Remember to take the information in its context, as every firm has unhappy employees and these may be the ones who take the time to write negative commentary.
  • Follow the company prior to the interview on Twitter and on its Facebook and LinkedIn pages. What is the company talking about? What are they tweeting and posting? Can you apply any of your previous experiences to some of these topics being discussed in social media channels?

Resource:

https://in.indeed.com/career-advice/interviewing/interview-questions-about-writing-skills
https://teambuilding.com/blog/interview-questions
https://www.resumecoach.com/how-to-answer-job-interview-questions/

blizzard email marketing tips for copy

25 Best Email Marketing Tips To Power Up Your Strategy [2022]

As experience has shown, email is a major customer acquisition weapon, with marketers reporting that business email is 40X more effective than Facebook and Twitter combined. So, it’s a shame not knowing the tips and tricks to maximize it.

  1. Lead with value
  2. Segment your email lists
  3. Hyper-personalize your content
  4. Time your email marketing campaigns
  5. Let unengaged subscribers go
  6. Take advantage of double unsubscribe opt-ins
  7. Don’t buy email lists
  8. Use email newsletter templates wisely
  9. Write clear and compelling subject lines
  10. Don’t forget your preview text
  11. Come up with entertaining email content
  12. Target the holiday season
  13. Create campaigns using trending topics
  14. Plan social-infused emails
  15. Reward customer loyalty
  16. Equip your emails with interactive elements
  17. Take care of email deliverability
  18. Collect customer feedback
  19. Match your emails with your landing pages
  20. Embrace RSS Campaigns
  21. Optimize your emails through A/B Testing
  22. Use email testing tools
  23. Pass the ‘5-second test’
  24. Measure your results
  25. Automate your email campaigns

1. Lead with Value

To provide value, though, you need to adopt customer-centric practices that will nurture them into your brand advocates. Start by asking yourself who your audience actually is. Do you have buyer personas in place?

This ideal representation will show you what your target audience wants from you and help you address their pain points. Knowing who to target will result in designing a content marketing strategy that will provide the most benefit to your prospects and maximize your email marketing efforts.

email marketing tips

If you are constantly spamming your prospects with sales pitch after sales pitch with no value included to increase conversions, you will quickly lose subscribers and reduce your chances of making the sale.

2. Segment Your Email Lists

Segmenting your email list involves splitting up your contacts depending on where they are in their customer journey. Email marketers can create different customer segments based on their recipients’ demographics, lifestyle, location, website activity, job title, psychographics, etc.

A great example of segmentation comes from Avocode. The brand has created a specific segment to deliver targeted discounts to students, making the offer as irresistible as possible to help them nail their assignments:

avocode customer segmentation example email marketing tips

As you can see, segmenting your contact list ensures that people receive deals and offers that will be of interest to them, making them more likely to buy and less likely to unsubscribe! If you want to make your messages effective, keep this email marketing tip on top of your mind, segment your list, and deliver your campaigns. It’ll be an instant win!

3. Hyper-Personalize Your Content

I’m sure you’ve heard about personalization already. This practice is pretty simple since all you need is to add your subscriber’s name in the subject line or email copy, and, voila, your email is now more personal!

To hyper-personalize your campaigns, you need to combine the power of data, consumer insights, analytics, and automation. The more you know about your recipient, the better your campaigns will be. Consequently, your message will feel less salesy and more natural, providing an instant solution to your customer’s pain points.

For example, BareMinerals often uses this practice in the form of a “We saw you looking” campaign. These automated messages leverage online behavior to target users with the right content at the right time:

bareminerals email marketing tips for hyper personalization

4. Time Your Email Marketing Campaigns

However, this doesn’t necessarily mean this will be right for your email list. The more you know about your prospects’ behavior, the better it will help you determine the best timing and frequency of your email campaigns.

Email marketing trend #2. Don’t sweat the open rate

Tracking open rates was a widely accepted method of assessing campaign success until now. Apple has introduced new privacy settings which render the open rate figure comparatively meaningless. This is because emails now appear opened regardless of whether the user opens them or not.

Moreover, you can no longer divine information like where and when an email was opened and what device it was opened on. If one considers the dominance that Apple has on mobile devices, it becomes clear that this change has profoundly impacted the ability to track email data.

Other metrics will need to be considered. These might include conversion rates or other ways to measure the immediate success rate of your campaign. To ensure comparative data validity, this same metric will need to be applied to android and PC users too.

Email marketing trend #3. Adapt and advance with AI

AI is making its presence felt in a multitude of business activities, especially if you manage small business marketing campaigns. AI is employed to help marketers with many activities, including decision making, especially over the provision of optimal UX.

ai use cases

Overview of the ways different kinds of companies use AI for marketing purposes; source: Digital Marketing Community

The fact is, AI is rapidly becoming indispensable. This is mainly down to the sheer volume of data out there. Most marketers don’t have the time or resources to wade through information regarding customer behavior, demographics, psychographic segmentation, etc. This, however, is AI’s meat and drink.

When trying to sell through a product retargeting email campaign, having as much historical data as possible can really hit home. AI will accumulate data from a wealth of sources and quickly cultivate insights that can be put into action in the next email campaign and, in time, monetized. All the while, some marketers are still stirring sugar into their first coffee of the day. This will result in a marketing campaign that is implemented more quickly hence will be more relevant.

8. Reward More

It pays to include free content in your emails. In fact, a study completed by Bluewire Media revealed that click-through rates were as much as three times higher when free resources like templates were included.

When it comes to email marketing, timing matters a lot. Optimizing your send time can have a significant impact on open rates, click-through rates, and revenue per subscriber. According to online data, Tuesdays and Thursdays are the best days to send marketing emails. All in all, it’s better to send it during the workweek, but those two days in particular can offer the highest click-through rates and open rates respectively.

Though, you’ll still need to do your own testing to determine which day and time will get the best results for your target audience. At the end of the day, your goal for 2022 should be to find that sweet spot so that your email will be right at the top when your subscribers check their messages.

Frequently Asked Questions

Are email newsletters important?

Email newsletters play a crucial role in any successful email marketing strategy. It helps your brand to share information that's important to your subscribers and you can also use it to promote products and offer discounts. Sharing this type of content will essentially help to build stronger relationships with your subscribers. Email newsletters should be sent on a regular basis. You can send them using whatever frequency works for you and your subscribers, but once a week is recommended.

What is email personalization?

Email personalization is when you aim an email campaign at specific subscribers by using the data you’ve already gathered about them. Data that you can use include information like their names, products they’ve bought, their location, how active they are on your website, gender, age, etc. Simply adding the name of a subscriber to the subject line of an email is an example of personalization. It can help to boost sales, improve customer experience and satisfaction, and increase brand loyalty.

How can you make your email marketing more inclusive?

Firstly, it’s important that you work with a diverse team of email marketers that are inclusive of the customers who make up your target audience. By working with marketers who have a comprehensive understanding of your target audience, you’ll be better able to create email newsletters that connect instead of offend. When it comes to creating content for your emails, your goal should be to create a sense of belonging for all. In short, you should speak to different user types so that everyone feels welcome.

When should you remove inactive subscribers from your subscriber list?

According to online data, the majority of marketers remove inactive subscribers from their email lists after a period of 15 months of inactivity. Ideally, you should update your email list every 6 months by removing those subscribers who’ve always been inactive or stopped engaging. If you don’t, it can hurt email deliverability. However, before you delete them, first send a win-back email. This way you might be able to get some subscribers to start engaging with your email content again.

Sources:

https://moosend.com/blog/email-marketing-tips/
https://sendpulse.com/blog/email-marketing-trends
https://influencermarketinghub.com/email-marketing-tips-2022/

Step 3 - Upload Blog Design

Tips for beginner bloggers

Categories

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Blogging Tips and Tricks for Beginners to Grow a Blog

Our site had a 400% increase in traffic after using these blogging tips and tricks!

We saw a 400% growth in website traffic in one month.

I received emails and phone calls where potential clients literally said:

Starting a business blog

40 of My Best Blogging Tips For Beginners

1. Set defined goals for your business blogging.

2. Build a blog component into your current website.

3. Invest in your blog user experience & design.

Or if you are not able to hire someone to help design your website, consider a high-quality WordPress theme from Squarespace. They host the website, and charge a monthly subscription fee. Just remember that later on may give you frustration if you want to migrate to WordPress as a more robust platform.

blogging tips best design

The Harvest blog user experience is simple, clean, and branded well. Content is the focus, but they also offer clear call-to-action in the global navigation and sidebar (Sign Up and Try It Free).

4. Install Google Analytics to measure results.

5. Your blog posts should not be fluff.

6. Make a list of topics you feel confident writing about.

If you can break topics up into high-level categories, even better. Set those categories up as your blog navigation, so that your readers can explore specific areas of content if they choose to.

7. Alleviate blog writer’s block by exploring these areas:

8. Use a blog topic generator tool.

9. Develop and use an editorial calendar for blogging.

blogging tips editorial calendar

10. Find the right keyword phrase for your blog post.

Blogging Tips and Tricks for Beginners | Keyword research

In the case of this article, we could have targeted a more general phrase “blogging tips“. But, the competition on that search from more established sources was likely insurmountable for a new blog like ours.

11. Create blog posts that are 1,500 words or more.

12. Write “how-to” blog posts, with ordered steps.

13. Write blog posts focused on case studies.

14. Write blog posts with numbered tips or guidelines.

15. Write blog posts that are long lists.

16. Deep dive into your blog content, to create more blog content.

17. Break up blog content to increase readability.

18. Emphasize key points in a blockquote or italics/ bold.

19. Always add images that support your story.

20. Use images and graphics that you have rights to, or are royalty-free.

Canva graphic design tool | Blogging Tips and Tricks for Beginners

21. Create a unique image for your social media posts.

22. End your blog post with a conclusion and a question.

23. Don’t be boring with your headline, but keep it simple.

24. Write your blog post headline, then analyze it!

Blogging Tips and Tricks for Beginners | blog post headline analyzer tool

25. Get Yoast installed, if your site uses a WordPress blog.

26. Add social sharing buttons to your blog posts.

blogging tips social media

27. Allow readers to tweet content within a blog post.

28. Post one to two blog articles a week.

29. Check spelling and grammar on your blog posts.

Publishing a quality post in terms of the subject matter and content is extremely important, but how does it look if it is riddled with spelling mistakes? Or worse, bad grammar (shudder)!

30. Proofread and edit your blog post.

When I finish writing a post, I step away for at least 24 hours, and come back to it. The break gives me a fresh look, and the ability to detect errors I may not have seen while in the thick of it.

31. Fact check your blog post to make sure all statements are true.

32. Post your blog on Monday or Thursday mornings.

33. Email your subscriber list with the latest blog post.

34. Email your blog post to the people that are mentioned.

It’s always nice to hear that a quote, or original content has been included somewhere else on the web. Send a message or tweet to people that contributed to making your post a solid piece of work.

Find a niche

When choosing a creative topic to blog about, try and find a niche. Make your blog about something very specific and you'll please both the search engines and your readers. Try not to be too general and really focus on one specialist topic and stick to it. Find your own niche and go for it – just remember to stay on topic.

Write about something you love, otherwise you'll show no passion in your writing. And if there's no passion, your content will suffer, so find a topic you are comfortable with and only write about that. For example, if you're a museum curator, talk about the industry, emerging trends and other museums or exhibitions you love. And if you're a theatre director, you could write about industry folk you admire or share your working day with your followers.

Offer value

It goes without saying but if you don't provide something the public wants, your creative blog will never be a success. Give people what they're after and offer real value to their web browsing experience. What do I mean by this? Well, value is demonstrated in the content you publish. If your content isn't valuable people won't read it or return to read more. Really think about what you're putting out there and give the people what they want.

You won't get anywhere if you just launch a blog and hope that people will come without any marketing effort. You have to actively market your blog and you can do that through a variety of ways. You can start chatting with other bloggers by leaving valuable comments on other people's blog posts – this will help draw people back to your own site. Or you can make use of the search engines and write about topics that are popular in the searches, like this very feature. Or you could even offer to contribute to influential e-zines or blogs to help raise your profile. Whatever you choose to do, just get out there and market yourself like mad. There's really no excuse not to.

4 Blogging Resources

How do you make money blogging? How much do bloggers make? Can I make money blogging? Are blogs still profitable in 2022?

  1. Creations. By building an audience who finds value in our message, we’ve been able to offer our three books and our documentary, Minimalism, to an audience who is willing to support our creative work. Consequently, all three books have been bestsellers and are now translated into more than a dozen languages; and thanks to Netflix, our documentary is available in 190 countries. (For more information about our book-publishing process, read this blog post series: How to Publish an Indie Book.)
  2. Audience Contributions. Since we refuse to clutter our blog or popular podcast with ads, we depend on audience support to fund production of our podcast. With more than 5,000 supporters on Patreon and many others via PayPal, The Minimalists Podcast is fully funded with audience support, which means we’re able to pay for our podcast producer, filmmaker, and studio space without advertisements on our platforms.
  3. Speaking. As we built our audience, many organizations, universities, and conferences began contacting us about speaking at their events. At first, we starting speaking for free just to build a name for ourselves. Then, we started charging a few hundred dollars per event. Now, we’re able to charge significantly more money because the demand for our talks is high.So far, The Minimalists have spoken at Harvard, Apple, Google, Allstate, SAP, SXSW, TEDx, and many other organizations. We speak about a wide array of topics, from simple living and “simple work,” to health, relationships, writing, publishing, social media, personal growth, and contribution—and it all started because we started this blog. (Anyone who is interested in hiring us to speak can visit our speaking page for details.)
  4. Tours. Over the past eight years, The Minimalists, have embarked on eight speaking tours, including 2017’s 50-city “Less Is Now” theater tour, which attracted an average of more than 1,000 people a night, with considerably larger audiences in bigger cities. Our 2014 “Everything That Remains” bookstore tour spanned 119 cities in eight countries and attracted 75,000 attendees.
  5. Writing Classes. I get countless questions about writing, so I’ve been able to transfer that skillset to help hundreds of students improve their writing over the years. I teach a four-week online writing class designed to improve the writing of people at any skill level—beginner, intermediate, or professional.
  6. Amazon Links. If The Minimalists recommend a product like this photo scanner, and then a reader purchases that product, we receive a small commission for that sale at no additional cost to our audience. We’re careful about what we recommend, however, because, as minimalists, we want you to consume less and to consume intentionally.
  7. Affiliate Sales. When we recommend services such as Bluehost and Constant Contact, we receive a referral fee. Once again, though, that’s obviously not why we recommend these services. Virtually every hosting company has an affiliate program, so we think it’s best to recommend the companies we use.

Through these various means, Ryan and I are able to earn a full-time income through blogging. But it’s worth noting that making money from your blog is not the best place to start.

While there’s nothing wrong with making money—which you can do through affiliate links, advertisements, and your own products and services—the best reason to start blogging is because you have something to express.

If you make money along the way, that’s great. In fact, if you help people solve their problems, you’re all but guaranteed to make money from your blog—eventually. Let’s just remember there are at least four resources that are more important than money: skills, time, energy, and attention.

That said, let’s not kid ourselves by acting as if making money is irrelevant—it’s not. Making money from our blog is simply not the primary driver for our creativity or why we became bloggers. Although people often think of money as the ultimate resource, it is the least important of the five mentioned above.

Money won’t necessarily improve your life, but it will amplify your existing behaviors. If you have bad habits, then more money will make your life considerably worse. And if you’re already a generous person, then more money can help you be more loving, caring, and considerate.

What does blog stand for? What does blog mean?

According to Wikipedia, a blog is a discussion or informational website published on the World Wide Web consisting of “discrete, often informal diary-style text entries (posts).” The term “weblog” was coined by Jorn Barger on December 17, 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog in 1999.

Sources:

https://freshsparks.com/blogging-tips-and-tricks-for-beginners/
https://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2011/nov/17/top-tips-successful-blog
https://www.theminimalists.com/blog/

145 New Service Business Ideas for 2022

Many or all of the products featured here are from our partners who compensate us. This may influence which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.

If you’re thinking about starting a business, more specifically a service business, you’re part of a growing workforce demographic. Experts disagree on the exact size of today’s gig economy, but research from Intuit suggests that the population of independent, service-based business owners made up as much as 34% of the total U.S. workforce in 2017. That’s a huge volume of individuals looking for new, independent ways of earning an income.

Most Profitable Small Business Ideas for 2022

1. Social Media Marketing Agency

LinkedIn has over 500 million users with employers spending more than $40,000 per year per employee for LinkedIn profiles and endorsements. Many companies now rely on social media marketing agencies to create, optimize, and maintain their presence on all of the most popular platforms including Facebook, Twitter, Pinterest, etc.

Providing a social media management service or another digital marketing agency are great online business ideas because they are in-demand services that can be highly profitable.

2. Senior Care Services

As the Baby Boomer generation continues to age, demand for senior care services is only going to increase due to improved life expectancy and improved medical technology allowing people with diseases such as Alzheimer’s and Dementia to live longer.

Businesses like Home Instead and Comfort Keepers provide temporary and long-term help with daily activities like housekeeping and meal preparation in the comfort of the client’s home. Placing trained caregivers in seniors’ homes will require a reputable agency that screens potential employees thoroughly and trains them extensively before sending them into homes. This is yet another in-demand service with increasing profits.

3. Organic Beauty Products

People are becoming more aware of the ingredients used in skincare, haircare, and beauty products. Many people prefer to use natural products when possible for this reason. There is a growing market for organic beauty products that can be found in stores like Whole Foods, online at iHerb, or its own ecommerce business.

4. Healthcare Consulting

A healthcare consulting business will always be in demand as the number of regulations within the industry increases. This is an especially important industry considering that healthcare costs are rising significantly due to increased regulations and service demands. Hospitals, clinics, and other medical facilities will need consulting services such as data analysis and quality assurance.

This type of business is in high demand because it assists the healthcare industry to meet federal requirements efficiently and effectively while increasing profits for clients who can afford these types of consulting fees.

5. Healthy Fast Food

Millennials are looking for convenient food options made with fresh ingredients and served quickly by friendly employees so they can eat fast without compromising nutrition or taste. Healthy fast-food chains like Sweetgreen, Cava Grill, Freshii, etc., are popping up everywhere to fulfill this need for healthy convenience foods. Many Americans do not have time during their busy workdays to prepare lunch or make a stop at a restaurant before heading home. These entrepreneurs are in high demand and they can make a lot of money selling healthy fast-food meals.

6. Ghostwriting

There is always a demand for writers who benefit from ghostwriters because it takes years to perfect the craft of writing and many people don’t have the time or patience to hone their skills before publishing a book.

This type of business is in high demand because there will always be people willing to pay an experienced writer to produce literary gold, especially if they hire a ghostwriter who has experience with the topic at hand and knows how to market that specific genre effectively.

7. Translation Services

Translation services for websites, newspapers, brochures, legal documents, etc., will continue to be important as more people and businesses explore global opportunities and international trade becomes more common. Many online marketers rely on social media for advertising; therefore, they need the text of their website to be translated into languages that will appeal to different regions.

This small business idea is in high demand because there is a growing market for translation services as people become more aware of global opportunities and technological advancements make it easier than ever before to benefit from those opportunities.

8. Auto Repair Concierge

Auto repair shops have notoriously long wait times for appointments due to the sheer volume of work needing to be done by hand. An auto repair concierge service could efficiently handle vehicle repairs, parts distribution, car detailing, etc., so the time a customer spends waiting can now be used more productively.

This great business idea is in high demand because although the auto repair industry is strong, there are still many people who cannot afford to spend their whole day at a shop waiting for repairs and don’t want to risk hiring someone they don’t know and trusting that person with their car.

9. Freight Trucking

While manufacturing continues to be an important part of the economy, imports and exports play a huge role in the development of markets worldwide. For this reason, freight trucking will continue to be in demand as international trade increases exponentially over time.

How to start a profitable business

These ideas for profitable businesses span a variety of industries and involve varying time commitments and startup costs. Before you can earn any profit, however, you’ve got to get your business off the ground.

1. Do your research

Whether you choose one of the ideas here or come up with something on your own, do your research before committing to any concept. You'll want to perform idea validation, a process that involves market and competitor research, as well as a financial feasibility analysis to help test your business idea and determine whether you want to move forward with your business proposal.

2. Get organized and make it official

Once you’ve chosen a strong business idea, you’re ready to create a thorough business plan . Your business plan will outline your company’s goals — and how you’ll achieve them — as well as provide a roadmap for you (and potential investors) to follow for the next three to five years.

After you’ve written your business plan, you can take the necessary steps to make your small business official. You’ll choose a business structure, apply for an employer identification number, register your “Doing Business As” name (if necessary) and get the business licenses and registrations you need to open your doors.

3. Find the right financing

It can be difficult for startups to qualify for some traditional business loans, as they often require multiple years of business history for approval. Instead, new business owners might consider startup funding options, such as microloans, grants, crowdfunding, or asking friends or family for an investment.

Business credit cards are also an option for short-term financing, especially for everyday business purchases. With a business credit card , you can earn perks and rewards on your spending, as well as start building a business credit history.

Sources:

https://www.nerdwallet.com/article/small-business/service-business-ideas
https://www.growthink.com/content/10-best-businesses-to-start-in-2022
https://www.nerdwallet.com/article/small-business/most-profitable-business

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A Complete Guide to Using the Law of Attraction

The Law of Attraction allows for infinite possibilities, infinite abundance, and infinite joy. It knows no order of difficulty, and it can change your life in every way if you let it.

Free Guide to Learn to Use the Law of Attraction in Your Life

At this very moment, your life is being guided and influenced by universal forces you may not even be aware of – and the most powerful of all is the Law of Attraction. Just like the law of gravity, it is always in effect, impacting your life in more ways than you can imagine.

The good news is, once you are aware of this universal law, you can learn how to use it to change your life for the better! Because here’s the thing: You are in a constant state of creation.

Every moment of every day, you are actively creating your reality. With every thought, either consciously or subconsciously, you are creating your future. And when you know how to harness the power of the Law of Attraction in your life, you can direct your thoughts and actions in a way that allows you to effortlessly attract what you want.

Many people, when they first hear about this universal law, dismiss it as “woo.” So if you have doubts about whether it really works, you’re certainly not alone! I often get questions from people who wonder what the Law of Attraction is and are skeptical about the claims they’ve heard. And I’m going to tell you what I always tell them:

This guide will walk you through the process of using this powerful universal law and show you how to manifest what you want in every area of your life. I’ll teach you about the 7 Laws of Attraction (that’s right, there are more than one) and the 3 proven steps to activate it in your life. You’ll also learn how to use it for different purposes, such as attracting more wealth or love into your life.

Table of Contents

What is the Law of Attraction?

The law of attraction is a universal principle that states you will attract into your life whatever you focus on. Whatever you give your energy and attention to is what will come back to you.

When you focus on the abundance of good things in your life, you will automatically attract more positive things into your life. But if you center yourself on negative thoughts and only focus on what you lack in life, then you will ultimately attract negativity into your life and what you want most will continue to elude you.

What is the Law of Attraction

The 7 Laws of Attraction

#2 The Law of Magnetism

The Law of Magnetism states that everything that has happened in your life – the people, things, and opportunities that have come into your life, as well as the circumstances in which you have found yourself – is a result of the energy you put out into the world.

#3 The Law of Unwavering Desire

The Law of Unwavering Desire states that your desire to achieve or attract a certain thing must be strong and unyielding in order for you to manifest it in your life. When your desires are weak and without a rock-solid foundation, they won’t be able to attract what you want.

#4 The Law of Delicate Balance

The universe is comprised of balance—between various forces and elements. And as we are microcosms of the universe, we also crave balance. When the different aspects of your life are in balance, you are able to experience true peace and joy. But in order to achieve balance, appreciation and gratitude are required.

#5 The Law of Harmony

The Law of Harmony describes the coordinated interplay of forces and elements that comprise the Universe. Harmony is the flow of life. When you are in tune with it, everything seems easy, as if you are swimming with the current rather than against it.

#6 The Law of Right Action

The Law of Right Action states that your words and actions affect the world around you and determine the quality of your experiences in life. How you behave and treat others will determine how others treat you.

#7 The Law of Universal Influence

It’s easy to feel small and insignificant when staring up at the stars at night. But the truth is, every one of us is an integral part of the Universe. We make an impact on the world with everything we think and do. Our energy vibrations become a part of the fabric of the Universe.

That’s why it’s so important for you to be aware of your thoughts, feelings, and actions—as well as signs from the Universe— to demonstrate the impact of your actions and point you in the direction of your dreams.

Background

Iterations of the law of attraction principle go back to ancient (even Biblical) times, but the root concept that is referenced today emerged during the 19th century as part of the New Thought movement.  

The idea wasn't referred to as the "law of attraction" until 1877 when a Russian occultist named Helena Blavatsky used the term to describe the powerful energy between different elements of the human spirit.   In 1886, Prentice Mulford wrote a popular essay about the law of attraction (which he called The Law of Success).  

In his 1897 book, "In Tune With The Infinite," Ralph Trine wrote that the law of attraction "works universally on every plane of action, and we attract whatever we desire or expect. If we desire one thing and expect another, we become like houses divided against themselves, which are quickly brought to desolation."  

Ralph Trine, "In Tune With The Infinite" (1897)

The concept continued to be written about and touted by philosophers, self-help authors, and motivational speakers well into the 21st century. In 2006, the law of attraction formed the basis for Rhonda Byrne's film and subsequent bestselling book, "The Secret."

Exercises to Try

The law of attraction is widely regarded as pseudoscience. However, it uses several actual psychological techniques, such as cognitive reframing and visualization, that help people think differently about their circumstances.

List Your Frustrations

Think of the Positives

Next, start a journal. For each frustration on your list, think of every possible positive aspect of the situation. For example, the benefits of your difficult job might be steady income, creative challenge, or personal growth.

You could then see your job as a vehicle for expanding your level of patience. If not, you might find that the job's purpose is to bring you valuable information about what is not working in your life.

It might be that the positive outcome of the negative experience you're having at your job is that you leave it to pursue a career that is better suited to your talents and skills.

Write or Visualize Your Wishes

Once you've listed the things you don't want in your life, write down what you would like to have. Your list isn't just for putting the positive energy out into the world that you want to get back; it will also help you clarify your goals.

Building and maintaining a visual image of what you want in your life (instead of focusing on what you don’t want) can be a powerful way to attract positive change and opportunity.

You can also practice "manifesting" what you want. It could be something as simple as having a particular flower for your garden. Take time to create a vivid image in your mind of what the flower would look like in your yard, how it would smell, and how it would feel in your hands gathered up in a bouquet.

Maintain a Positive Attitude

Having a positive attitude is about more than putting a smile on your face; it means working on feeling grateful for what you already have, and for what you believe will come. Shift your focus from what you feel you lack toward feelings of gratitude and abundance.

You can also strengthen your positive mindset by sharing your goals, dreams, and intentions with others. Spreading your positivity to your loved ones also allows you to get and give support.

The most important part of manifesting is letting it go. By doing so, you free yourself from the worry of whether or not it will appear in your life and open yourself up to the possibility that it might.

Think, Feel, Act

Try to keep your thoughts, feelings, and behavior focused on your goals rather than on your frustrations. You can do this by using positive self-talk, visualizing the life you want each day, working on your plan of action, and spreading kindness and doing good deeds.

Advantages of Using the Law of Attraction

You may become a lucky person.

While you can’t be specific about the things or people you manifest with the LOA, Concha says you can increase your chances of getting it. You can manifest experiences, opportunities, people, and objects,” she explains. “Think back to a time where you have wanted something or thought of a situation and it has happened? Some people will call it ‘luck’ but it’s simply the LOA in motion.”

Using it could help ground you.

Looking for a complete mental overhaul? Concha explains that the LOA could be just that. "Once you understand how the LOA works, your whole outlook will change,” she says. “You realize that it’s up to you to live the life you truly deserve, you don’t have to settle for less. You can manifest your dream life with ease and flow. You will become more in-tune and grounded with yourself. It’s a game-changer.”

Disadvantages of Using the Law of Attraction

Before you rush off to find your journal and get started, there’s a couple of things you should know, as the LOA has some disadvantages, too. Ahead of trying it, be sure to heed this expert-backed advice.

You can attract negativity.

So, you’re obsessing over someone you know is toxic. According to the LOA, that could be a dangerous game to play. If you’re letting someone live rent-free in your mind, chances are, you may be attracting them into your life. You’ve got to make sure you are aware of your thoughts,” says Concha. “The LOA doesn’t judge what you’re thinking about. Whatever you give attention to whether it's ‘good’ or ‘bad’, you will invite it into your life. See yourself as a magnet attracting the essence of what you are thinking and feeling.”

Unfortunately, it’s not magic.

Want to attract a million dollars? We have some bad news. Contrary to what you may have heard, the LOA is not a magical force primed to do your bidding. “If you are feeling unhealthy, you cannot attract health,” says Concha. “If you feel poor, you cannot attract prosperity because it defies the law.”

Source:

https://jackcanfield.com/blog/using-the-law-of-attraction/
https://www.verywellmind.com/how-to-use-the-law-of-attraction-in-your-life-3144886
https://www.brides.com/what-is-the-law-of-attraction-5187044

what to do to become smarter | how to become smarter than everyone else | how can i become smarter

Give Your Brain a Boost: 12 Books Guaranteed to Make You More Intelligent

Want to be smarter – or at least feel like you are? Pick up one of these classic reads for great minds. The idea that reading makes you smarter has been proven by numerous research studies, including some that have identified improvements in crystallized, fluid and emotional intelligence in individuals /articles/develop-emotional-intelligence/who read regularly. Reading can help expand vocabulary and understanding, and increase the ability to detect emotions and feelings in others for better communication and relationships.

1. The Art of War by Sun Tzu

While this ancient book might, at first, appear like a military manual, its ideas about strategy translate into successful tactics that anyone can use to create a more intelligent strategy for their company.

2. Thinking, Fast and Slow by Daniel Kahneman

So much of today’s success comes from having the right mindset for business. This book is dedicated to showing you how to think methodically and rapidly, as well as how to know when to make faster or slower decisions. You want to be quick on your feet, but you don’t want to rush into a decision that needs more contemplation. Kahneman teaches both a “fast system” and a “slow system” to help you determine when and how to use each speed of thinking. [Related article: What Are Decision Support Systems?]

3. A Short History of Nearly Everything by Bill Bryson

In this popular book, Bryson shares information across many areas of science related to the universe and how we got to where we are in human history. Along the way, Bryson adds some heavy information on physics, biology, chemistry and more. When you can discuss how and why we might be here, as well as our purpose, you could impress more than a few people in conversation.

4. The Greatest Secret in the World by Og Mandino

First published in 1972, this book has stood the test of time and is on a number of must-read lists. Not only does this book make you more intelligent with insights on personal and financial success, but it also gives you the plan for developing the traits that will get you what you want. The transformational processes Mandino describes can also help you improve your relationships with all types of people. [Check out our top 10 must-read books for marketers.]

5. The Courage to Write by Ralph Keyes

Those who write well are often deemed more intelligent than those who cannot. Pick up this manual, which serves as both a how-to book and a fountain of inspiration on bravery. This book gives you the information you need to improve your grammar, structure, tone and style.

6. Jump Start Your Business Brain by Doug Hall

This book is designed to enhance your level of intelligence around designing and launching a new product. It focuses on the skills and knowledge essential to making a viable product. Hall uses research and analyses to help you develop an effective sales process, marketing strategies and other business techniques.

7. Cosmos by Carl Sagan

While you might think some aspects of this book are over your head, Sagan makes deep and expansive topics accessible. He covers areas such as religion, philosophy, history, culture and science, to make you feel more well-rounded, or at least deliver some tidbits you can toss into a dinner party conversation about the meaning of life.

8. Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace

Creativity continues to be pegged as a critical success factor and a pathway to differentiation in business. Yet it can be one of the most difficult things for us to put into a defining practice for use. With examples from today’s biggest creative film successes, the book offers a glimpse of how to tap into the creative potential in all of us.

9. You Are Not Your Brain by Jeffrey Schwartz

Most of us need to practice greater discipline in how we think and act. This book offers tips on how to control your mind while managing any impulses that may be impacting relationships, productivity and overall success.

10. Outliers: The Story of Success by Malcolm Gladwell

While a high IQ is great to have, Outliers presents the logic behind why some people are more successful than others, illustrating that it is not always directly related to intelligence. Using findings from evolutionary psychology, Gladwell teaches you how to be smarter and more successful.

11. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

Since we all seem to develop both good and bad habits in our lives, it is beneficial to understand why we do what we do, and the impact that our habits can have on us, our relationships and how well we do in the business world. This book can provide the inspiration and strategy to alter habits and develop ones that position us to be more admired, influential and successful.

1. Spend time reading every day.

The mind is like a muscle: the more you use it the stronger it will become. Reading is an important element for developing your mind, as it's one of the basic ways we gain knowledge and learn.

Through reading, you can discover new things and educate yourself on any topic. Reading also helps develop your creative side by engaging your imagination. Words, both spoken and written, are the building blocks of our social existence -- and through words, you can go anywhere in the world.

If you're looking to quickly grow your knowledge, one easy way is to speed up your reading so you can charge through books, written material and even online articles (like this one!). Most people read at an average rate of 250 words per minute. At that rate, it would take you about six minutes to read this article. But with speed reading, you could cut that time in half. Just remember, the goal is to help you rapidly consume more information, not just zoom past words without fully comprehending their meaning.

Utilize your online time wisely.

Don’t let temptation on the Internet get the best of you. Write down your priorities when it comes to your Internet activities and get them done in order of importance. Be conscious of which websites to visit, and maximize your time online by visiting sites promoting learning, such as TED Talks (we recommend watching TED presentations on stress management, overcoming procrastination, and practicing mindfulness). You can also take up computer hobbies that are worthy of your time and effort.

Children become more prepared to learn in school when the growth of their brains is promoted by engaging in art. Also, children can improve their communication skills through art, and therefore have an easier time conveying their ideas to others.

Creating art makes use of your imagination, whether you are drawing images of concrete things or portraying your emotions through abstract art. Drawing, painting, or coloring plays a beneficial role in the continuous development of your brain.

For those who are right-brained, creating art is a healthy way of using and enhancing creative skills. For left-brained (or analytical) people, it can help stimulate their creative side and improve it.

Travel as often as you can.

Traveling can make you smarter. The brains of individuals who travel and expose themselves regularly to unfamiliar environments produce more neurons in anticipation of new experiences and developing ways to effectively deal with them.

Having the willingness to question your old views and being open to viewing the world from various perspectives can expand your ability to consume new information. When you travel, you are forced to think in new ways and embrace unique cultural practices.

Both of these factors will ultimately create more neurological connections in your brain, which makes you quicker to react. It also improves you ability to think through logic and problem solve more efficiently. Traveling has creative and cognitive benefits, as shown in this research.

Source:

https://www.business.com/articles/12-books-guaranteed-to-make-you-more-intelligent/
https://www.entrepreneur.com/article/327754
https://www.developgoodhabits.com/become-smarter/

Out of this World

150 Would You Rather Questions for Kids (& Free Printable)

Whether you're looking to get the conversation started at dinner time, or need inspiration for home-schooling, road trips or kids' games, our ultimate list of 150 'Would You Rather?' questions, plus free game instructions and printables, has everything you need for an awesome 'Would You Rather?' game.

the ultimate list of would you rather questions

Ever played the “Would You Rather?” game with your family or friends? We love this game because it appeals to all ages. You can play it with everyone from toddlers through grandparents, and learn something new about your loved ones.

“Would You Rather?” is also a perfect spur-of-the-moment game in situations where you need to pass time, break the ice or kick start conversations. Try it on long car rides during a road trip, as a brain break during homeschooling, waiting at a doctor’s office, sitting in a restaurant, on vacation, or as an icebreaker at a kids’ party. Creative games that can spark conversation, lots of laughs, and don’t require materials, set up, and prep time? Total win-win in our books.

Most importantly, “Would You Rather?” is an eye-opening conversation starter that lets you get to know your kids on a different level. Wherever you are and whatever you’re doing, these silly questions are a fun way to open up conversation in a low-pressure way. You might well be surprised by some of your kids’ responses, and they’ll love hearing yours as well!

We’ve put together a list of 150 “Would You Rather?” questions that are appropriate for kids of all ages, and organized them into five different categories for you: Funny, Food, Gross, Dream Big, and Out of this World.

list of 150 would you rather questions for kids

An Unforgettable Adventure That’ll Get Them Talking

Looking to go beyond simple icebreaker questions and give the high schoolers in your life something to really talk about? Let’s Roam scavenger hunts are affordable, fun, and perfect for breaking the ice. From street art walks to ghost hunts to sightseeing tours and more, the Let’s Roam team has hand-crafted countless activities in over 400 cities worldwide. To get started, simply download our intuitive iOS or Android app, choose a scavenger hunt near you, and get ready to have a great time!

  1. Break up with yourself. How do you let yourself down easily?
  2. If you could say one thing to the whole world right now, what would you say?
  3. Do you care about your zodiac sign?
  4. What’s your campaign slogan if you’re running for public office?
  5. Pool or beach?
  6. What smell do you hate that doesn’t seem to bother other people?
  7. Netflix, Hulu, Apple TV, or Disney+?
  8. Favorite Pizza Topping?
  9. What’s your favorite weird food combination?
  10. What is your spirit animal?
  11. Would you rather have 100 days in the past or 100 days in the future?
  12. If aliens landed on earth tomorrow and offered to take you home with them, would you go?
  13. What is your absolute dream job?
  14. What’s your favorite tradition or holiday?
  15. What was your favorite game to play as a child?
  16. Have you ever met your idol or someone you revere greatly?
  17. If you had one extra hour of free time every day, how would you spend it?
  18. If you could see into the future, would you? Why or why not?
  19. What is your favorite thing to do outside?
  20. Where would you like to be in 10 years?
  21. What was your favorite childhood toy?
  22. What’s your catchphrase?
  23. If you were to write a book, what would it be about?
  24. What’s the best piece of advice you’ve ever received?
  25. What’s one song that you’ll always remember the words to?
  1. Do you know any other languages?
  2. Do you do any volunteer work? Or, where would you donate 800 million if you could?
  3. What’s your go-to karaoke song?
  4. What’s your nickname? Or if you don’t have one, what nickname would you create for yourself and why?
  5. What’s your favorite quote and why?
  6. If you had the power of teleportation, where would you go right now?
  7. What do you find at the end of the line?
  8. What is it that you cannot hold even ten minutes, even though it is lighter than a feather?
  9. What kind of room has no doors or windows?
  10. How can a man go 8 days without sleep?
  11. What kind of tree can you carry in your hand?
  12. If money was no object, where would you choose to live?
  13. If you had to spend a month without your phone, what would you do?
  14. If you started your own YouTube channel, what would it be called and what would your videos be about?
  15. What was your first email address?
  16. What is your favorite subject?
  17. What class would you wish the school is offering?
  18. What do you miss the most about kindergarten?
  19. What career would you want to have when you grow up?
  20. What is your favorite subject?
  21. What is your least favorite subject?
  22. What do you look forward to this year?
  23. If you could stay in one fictional universe, which one would you pick and why?
  24. What cool feature would you add to your future house?
  25. What comes to mind when you think of math?
  1. What words do you associate with school?
  2. What does the word ‘History’ make you think of?
  3. How do you feel about homework?
  4. What is the first thing that comes to mind when you hear the word ‘test’?
  5. What word comes to mind when considering the character of Hamlet?
  6. What comes to mind when hearing the word ‘French’?
  7. What do you think of when you read the word ‘homework’?
  8. What is a good teacher?
  9. What comes to mind when you think of science?
  10. Where do your family members work?
  11. What does dinner time look like at your house?
  12. What are some family items or artifacts that represent your culture and identity?
  13. Which languages do you speak (even just a little bit)?
  14. Who is someone in your family that you look up to?
  15. What is a favorite memory you have with a family member?
  16. What do you like most about your family?
  17. What is a family tradition that you have?
  18. Does your family have pets? If not, would you like to have a pet? What kind?
  19. What is your favorite family recipe?
  20. Describe yourself in three words
  21. Where do you want to live after you finish school? Why?
  22. If you were in charge of a school, what would it be like?
  23. If you could design a school uniform, what would it look like? What colors would it be?
  24. What is your least favorite chore or task? What is your favorite?
  25. If you could play any instrument, what would it be?

Resource:

https://www.familyeducation.com/family-games/the-ultimate-list-of-would-you-rather-questions-for-kids
https://www.letsroam.com/explorer/icebreaker-high-school-students/

Improve my writing skills grammar crackers

9 Simple Ways on How to Improve Your Writing Skills

9 Simple Ways on How to Improve Your Writing Skills

The fact that I’m writing online content in various topics helps me maintain my writing skill and helps me gain more experience writing for an online audience. As a new writer or freelance writer, it’s probably best to kill two birds with one stone by writing every day in your niche.

Other ways to incorporate writing every day is to write social media posts. If you have a Twitter profile or a Facebook profile, start creating a post a day and write two or three sentences on what you’re promoting or doing.

Importance of writing skills

How good writing skills can help you find a better job

It’s easy to see how being able to express yourself clearly might be desirable in a whole range of occupations. A 2016 study by the National Association of Colleges and Employers in the US revealed that around three-quarters of employers value strong written communication skills in a candidate. For certain professions, the true figure is likely to be much higher.

If your writing is easy to read and understand, employers will be drawn to you. If it is opaque and confusing, then the same employers will be repelled. This is understandable. If you can’t express yourself clearly in a job application, then you’re unlikely to be able to do so when you’re actually in the role.

Good writing skills in business

Being able to write well will allow you to share your ideas more effectively with colleagues and clients. It’ll help to clear up potential miscommunications, ease tensions, and to persuade others.

Remember Done Is Better than Perfect

No piece of writing will ever be perfect – you have to know when it’s time to let it go. This is especially important in content marketing, because you’ll rarely (if ever) have the luxury of crafting agonizingly beautiful blog posts full of poignant sentences and evocative imagery. As you become more confident, the “writing” part of writing will become easier and faster, but never lose sight of the fact that deadlines, or editorial calendars, are just as much your masters as any boss or manager.

Summary: How to Improve Your Writing Skills

  1. Brush up on the basic principles of writing, grammar and spelling.
  2. Write like it’s your job and practice regularly.
  3. Read more so you develop an eye for what effective writing looks like.
  4. Find a partner. Ask them to read your writing and provide feedback.
  5. Join a workshop, meetup, or take a writing night class.
  6. Take the time to analyze writing you admire.
  7. Imitate writers you admire.
  8. Outline your writing.
  9. Edit your writing.
  10. Accept that first drafts are often bad and revise.
  11. Find an editor who demonstrates patience.
  12. Eliminate unnecessary words from your writing.
  13. Review your earlier work and see how you’ve grown.
  14. Don’t be afraid to say what you mean in what you write.
  15. Make sure you do adequate research on your topic.
  16. Don’t delay writing. Get it done now.

Dan Shewan

Meet The Author

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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Source:

https://elnacain.com/blog/writing-tips/
https://www.futurelearn.com/info/blog/how-to-improve-your-writing-skills
https://www.wordstream.com/blog/ws/2014/08/07/improve-writing-skills