How to Write Product Descriptions (with Examples)
Who really reads the copy on your product pages, anyway? There are so many other things to do on a website in terms of conversion rate optimization that a product description can’t really make an impact on sales, right?
Why is it wrong? Because great product descriptions need to augment your product pages by selling your products to real people, not just acting as back-of-the-box dispensers of information for search engines (though SEO can’t be an afterthought, of course).
Free Reading List: Copywriting Tactics for Entrepreneurs
Get our Copywriting Tactics reading list delivered right to your inbox.
Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of Shopify.
How to write job descriptions that sell
Your candidates are younger, they’re filled with energy and explosive passion, and they view the world very differently from older generations. They’re here not just to work but to hustle , and it goes without saying that your job descriptions ought to reflect that – accurately, concisely, and uniquely.
The greatest job descriptions get straight to the point and have a strong voice . They tell your millennial candidates about what’s exactly in store for them, right down to the salary range. Don’t waste words , but don’t waste time either – young jobseekers want to know about their role, what your expectations are, who they’re going to interact with daily, and how much they can expect from compensation.
Related: The Singaporean employer’s guide to copywriting for effective job descriptions